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  • bb guide – Beverage & Brewing

    The bb Guide – Beverage and Brewing is a suppliers' guide for the worldwide beverage and brewing industry in English and German.

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    CRAFT BEER CHINA

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  • Craft Beer China Conference & Exhibition 2022 (CBCE 2022) is an international event for the craft beer industry and leading in Asia. The market-style craft beer community is full of craftsmanship culture, more than 100 high-quality craft beer brands, with all kinds of categories.

    CBCE 2022 has extended its outer boundaries in the two major directions of high-strength alcoholic beverages and low-alcoholic beverages, accurately grasping the industry’s weather vane, and leading everyone to witness the new wave of craft brewing. The exhibition will invite domestic and foreign industry experts and top media to introduce the status quo of the domestic and foreign industry, reveal the development trend of China’s craft beer industry, bring the latest raw material processing and brewing technology, and provide insights of operation experience and brand management methods.

    CBCE 2021 also carried out a series of major activities in the same period, with high audience participation: the craft-beer-appraisal books reading and signing activity attracted many readers; two craft beer tasting meetings grandly conducted in a row were a real treat to those craft beer lovers who enjoy tasting beer; the product promotion conference jointly held with the Czech consulate helped more than 20 enterprises conduct cooperation in terms of supply from hops to malt, from beer to technical equipment; the Chinese map of craft beer breweries placed in the craft beer community attracted a great number. It is believed that CBCE 2022 will inject more “new blood” of craft beer brands to bring more colorful activities and experiences to the audience.

    The professional audience of CBCE 2022 come from domestic and foreign brewers, sommeliers, catering practitioners, executives of large beer companies, practitioners of small and medium breweries, producers, distributors, agents, retailers, etc., as well as national directors Food experts and scholars, investment institutions, industrial designers, brand planning, Chinese and foreign media, etc.

    CBCE 2022 (Date: Sept. 7-9, 2022) registration channel has been opened. Everyone is welcome to participate!

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