By establishing a structural presence in Asia, PiFA is entering a key industrial region characterized by strong innovation and production dynamics.
PiFA Strengthens Its Presence in Asia with Sandy Lin
Sandy Lin is Director of Global Business Development at Da Fon Environmental Technology, one of Taiwan’s largest recycling companies and a leading producer of rHDPE and rPP in Asia. She drives strategic partnerships, promotes the integration of high-performance recycled plastics into industrial applications, and combines industry expertise with modern communication strategies.
Commenting on her engagement with PiFA, she says: “The presence of Plastic is Fantastic in Asia is particularly important at this moment. Asia is one of the largest producers and users of plastics and one of the most dynamic regions in terms of material innovation, recycling infrastructure, and circular manufacturing.”
The expansion into Asia is part of PiFA’s global strategy. In North America, a cluster is already being successfully developed under the leadership of Tania Ferlin, Director of Sustainability Advocacy at Husky Technologies (Bolton, Ontario, Canada). Through its active presence in both regions, PiFA strengthens its network along key global industry hubs.
Dominic Fiel, Executive Director of PiFA, emphasizes: “Our goal is to place the global debate on plastics on a universally valid, scientific foundation. Innovation emerges from facts, technology, and collaboration – not from myths.”
Appearance at CHINAPLAS 2026
PiFA will present itself at the National Exhibition and Convention Center (NECC) in Shanghai, Austrian Pavilion, Hall 2.1, Booth 2.1C54 from April 21–24, 2026. At the booth, the mascot Captain Plasto will accompany discussions and exchanges with visitors.
CHINAPLAS is considered one of the world’s leading trade fairs for the plastics and rubber industry. The 38th edition will feature more than 4,600 exhibitors and around 390,000 m² of exhibition space, making it one of the most important international industry platforms. Key themes include circular economy, smart manufacturing, and innovative materials.
Asia as a Strategic Key Region
Strengthening PiFA’s presence in Asia is strategically significant. It creates space for deeper collaboration, greater transparency, and knowledge sharing, while enabling a fact-based dialogue about the future of plastics in one of the world’s largest markets.
The Association holds that the further development of the plastics system can only succeed through cooperation across the entire value chain. With its presence in North America and Asia, PiFA is establishing itself as an international platform for fact-based information, technological innovation, and constructive dialogue about plastics.
About „Plastic is Fantastic“
“Plastic is Fantastic“ is about the relationship between humans and one of the most elementary building blocks of civilization: plastic. The association aims to achieve the appreciation that this versatile material deserves through factual contributions.
The video „Plastic is Fantastic“ on YouTube also shows what makes plastic so fantastic.
