Other emerging segment innovators include Jimmy’s Iced Coffee, The Leaf Life on cannabidiol, Real Kombucha and Caleño non-alcoholic spirit.

All this innovation provides the perfect build up to presentation of the 2020 InnoBev Awards at the end of the day, followed by a networking drinks reception.

The major soft drinks companies will also be represented, including an opening address by the Chief Executive Officer of Nichols plc, Dr Marnie Millard OBE, in a session on premium prospects.

Other participants already confirmed include Asda’s Senior Manager for Soft Drinks and the British Soft Drinks Association’s Director General.

The conference is being organised by food and drink experts Zenith Global in partnership with the British Soft Drinks Association.

“We have chosen the theme of ‘Personal Choice’ this year because so much of the market is moving towards an ever wider selection, often with added premium and functional value”, commented Zenith Global Chairman Richard Hall.  “New technology in dispense and delivery is developing too. Society also calls on us to make a more responsible choice in terms of health and sustainability.  This will be the focus of our day and debate.”

Full programme and booking details are available at zenithglobal.com/events.