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  • drinkworld Technology + Marketing

    Is the leading magazine for the entire drinks industry worldwide. Feature articles and short communications cover the whole spectrum of processing, bottling, raw materials, logistics, packaging and marketing of beverages.

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    AI, digitalization, food safety:

    the future of technology for the food industry is on display at Cibus Tec

    Held in Parma from 24th to 27th October, the trade show marks the comeback of China to European food-tech events and confirms its long-established mission to showcase innovative solutions for the whole industry

  • Nutrition and technology, these two intertwined concepts represent the beating heart of innovation for the food industry. On the consumers’ side, the market is more varied and demanding with each passing day; food companies are asked to be up to a complex task, which is to identify and anticipate all sort of needs. Moreover, food companies are nowadays coping with the emerging necessity of developing new virtuous and efficient production models, featuring smart digital hi-tech options, innovative packaging solutions and – last but not least – new tracking systems for the industrial production. These are the very burning issues around which a crucial match is to be played for several sectors related to the food industry. All these themes represent the core focus of Cibus Tec, the well-established Italian exhibition (and authentic milestone in the European expos’ calendar of food tech and innovation events), taking place in Parma from 24th to 27th October 2023.

    THE NUMBERS – 40,000 visitors are coming from all over the world. Over 1,000 exhibitors (representing 30 different countries) are ready to showcase hundreds of innovative food technology solutions to the thousands of operators attending the show. Italy will be represented by all its top brands, but many other leading countries in the field of innovation, such as Germany, Spain, Netherlands, Turkey, India, USA and China, will bring their most renowned companies (incidentally, the complete catalogue is now available at the link https://catalogo.fiereparma.it/manifestazione/cibustec-2023/) With special regard to China, this edition marks its comeback to the European trade show scene, representing an enormous asset for Cibus Tec, since it strengthens its cosmopolitan vision. This is even more evident considering the importance of this year’s buyers program, involving more than 3,000 VIP operators coming from the most important global hubs of food processing. The program is made possible by huge targeted investments and, of course, by the long-term cooperation with both ITA – Italian Trade Agency and the Emilia-Romagna Region.

    START-UPS: AN AUTHENTIC ADDED VALUE FOR THE EXPO – Cibus Tec is undoubtedly the ideal stage to unveil the most interesting innovations and applications of AI. 100 accurately selected start-ups from every part of the globe will offer a complete overview on topics of interest related to food processing, such as cultivation, packaging and nutritional analysis processes. 

    FOOD SAFETY: A CRUCIAL POINT – Regarding the former topic, Cibus Tec develops a specific focus, confirming and reinforcing its positioning as the main platform for food safety in the Italian landscape. There are no doubts about the relevance of this theme, which is gaining prominence thanks to the interest of a growing number of conscious consumers, who are more and more interested in the origins and the quality of the food they daily bring on their table. This trend, that has not gone unnoticed by Cibus Tec organizers, is forcing a structural rethinking of many processes and paradigms, involving all the members of the food production chain, from producers to food processers, not to mention distributors and food tech suppliers. The main goal of all these players, meeting in Parma next October, is to offer safer and better tracked products, if possible, supported by a simple, clear communication, allowing consumers to seriously rely on the brands and build up a long-term trustful relationship with them.

    That is why the next edition of Cibus Tec, taking place in Parma from 24th to 27th October 2023, is going to be remembered as a special occasion for food tech. Visitors will join a leading platform, where they may open a dialogue on the future of the industry and share knowledge on a bunch of complex and serious issues for the whole food sector. 

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