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  • drinkworld Technology + Marketing

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    Immunity Beverages Proliferate

    It took a pandemic for many to finally comprehend the power of building immunity to disease from the inside out. A healthful gastrointestinal system coupled with a diet rich in antioxidants is known to help fights off body invaders. This is fueling beverage formulators to get creative with probiotics, vitamins and other functional compounds, including fruit, herbal and spice extracts for flavor and function.

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  • Through its OutsideVoice consumer insights platform, Archer Daniels Midland Co., identified gut health specifically related to the gut microbiome as one of five consumer trends to emerge in 2021. A quarter of global consumers suffer from digestive health issues, and half said it has a moderate to severe impact on their overall health. The driver of this consumer interest is a better understanding that health begins with the products consumed, have it be foods, beverages or supplements.

    Functioning from the inside out
    Trillions of bacteria inherently reside in the gastrointestinal system. This microbial community—the microbiome— has distinct physio-chemical properties that help regulate an array of bodily functions. These healthy gut bacteria are often supplemented through the consumption of probiotics. These are live microorganisms, most often lactic acid bacteria, which when consumed in adequate amounts, help create a betterbalanced microbiome. Prebiotics, most notably dietary fibers, are the fuel for probiotics to proliferate in order to positively impact the body.

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