Fields of interest:
Marketing measures, sales promotion, creating demand for new products, presentation of goods, shopping atmosphere, purchase, special sales, yields, laws, staff
Readers:
Managing directors in purchasing and sales departments, logistics, department store managers and proprietors, department managers
2022:
Volume 27, 6 main issues + 4 special issue
Publication schedule for the main issues:
February, May, July, September, October, December
Circulation:
23.000 copies
Prices:
(for customers from abroad)
Paper edition surface mail: € 61
(€ 34 + € 27 p+h)
Paper edition airmail: € 78 incl. p+h
Subscription:
12 months, starting any time
Cancellations:
6 weeks before expiration
Claims:
Honored up to 6 months after publication