Fields of interest:

Marketing measures, sales promotion, creating demand for new products, presentation of goods, shopping atmosphere, purchase, special sales, yields, laws, staff

Readers:

Managing directors in purchasing and sales departments, logistics, department store managers and proprietors, department managers

2025:

Volume 30, 5 main issues + 3 special issue

Publication schedule for the main issues:

February, May, July, October, November

Circulation:

21.000 copies

Prices:

(for customers from abroad)
Paper edition surface mail: € 61
(€ 34 + € 27 p+h)
Paper edition airmail: € 78 incl. p+h

Subscription:

12 months, starting any time

Cancellations:

6 weeks before expiration

Claims:

Honored up to 6 months after publication