Yes, they want to be careful with their cash but also, more than ever before, they’re actively looking for products that contain regional and sustainably sourced gredients. So how can bakers capitalise on this trend despite growing cost pressures from all sides? Bakeries are faced with immense financial challenges, such as soaring electricity and flour prices, overwhich they have no control. So while some may suggest baking less, this clearly makes no sense from a business or financial perspective. That’s because fewer goods means a potentially reduced selection of products, fewer customers and, ultimately, less revenue. In order to succeed as a craft baker, it’s crucial to offer a varied assortment of great-tasting products while using resources as efficiently as possible. Here, GoodMills Innovation can support with baking agents that promise consistently high quality, the preservation of freshness and a good product selection.