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  • food Marketing & Technology

    food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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    GoodMills Innovation:

    Cost-effective ways for bakers to boost productivity and product quality

    Spiralling energy costs are making it increasingly difficult for German bakeries to keep their ovens, and thus their businesses, running. In addition, the war in Ukraine has led to a sharp rise in grain prices. For example, a kilo of flour now costs twice as much as before the crisis. And all this comes in the midst of the coronavirus pandemic, which has massively impacted consumer behaviour as people are now far more conscious of how they spend their money.

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  • Yes, they want to be careful with their cash but also, more than ever before, they’re actively looking for products that contain regional and sustainably sourced gredients. So how can bakers capitalise on this trend despite growing cost pressures from all sides? Bakeries are faced with immense financial challenges, such as soaring electricity and flour prices, overwhich they have no control. So while some may suggest baking less, this clearly makes no sense from a business or financial perspective. That’s because fewer goods means a potentially reduced selection of products, fewer customers and, ultimately, less revenue. In order to succeed as a craft baker, it’s crucial to offer a varied assortment of great-tasting products while using resources as efficiently as possible. Here, GoodMills Innovation can support with baking agents that promise consistently high quality, the preservation of freshness and a good product selection.

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