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    food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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    Future-proof baking: Natural fibres for light-coloured products

    Consumers want healthier bakery products – but without compromising on taste or texture. This is especially true for fibre, an ingredient that’s often lacking in modern diets. Despite the World Health Organization recommending a daily intake of at least 25g, most Europeans fall short of this target. Why? Simply because many still prefer light-coloured baked goods such as white bread and rolls, as opposed to the coarser bite of traditional wholemeal options.

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    The fibre gap: a challenge and also an opportunity
    Bridging the fibre gap in products such as sandwich bread, cookies or toast is no easy task. Adding fibre to light baked goods often creates technical challenges such as reduced dough stability or undesirable changes in crumb structure. However, GoodMills Innovation has developed targeted solutions that overcome these potential pitfalls  – enabling bakeries to enrich fibre content without significant impact on recipes or production processes.

    One goal, two solutions: smarter fibre enrichment
    At the heart of this approach are two functional ingredients:
    🔸 Snow® Prebiotic Fibres
    🔸 High-MAC Brans

    Snow® Prebiotic Fibres combine seven prebiotic sources – including fermented wheat bran, oat fibre and chicory – into a neutral, fine and light-coloured mix containing more than 60% fibre. It supports gut health, can be used as a flour replacement or addition, and integrates seamlessly into rolls, sandwich breads and buns. It also performs well in pre-fermentation and long fermentation processes, supporting both shelf life and dough stability.

    High-MAC Brans are designed for “invisible” fibre enrichment. Made from stabilised, micronised grain components typically removed during flour extraction, these brans offer a clean-label solution for fortification. With a particle size of under 200 microns, they are almost imperceptible in the finished product and behave like flour during kneading – making them ideal for both light and rustic bakery items.

    No compromise on quality
    Both solutions are developed for real-world bakery applications where process reliability, sensory appeal and consumer-friendly labelling are a must. The goal is clear: improve nutritional profiles without impacting the anticipated taste or texture.

    Making fibre the new standard
    With Snow® Prebiotic Fibres and High-MAC Brans, GoodMills Innovation offers the tools to create fibre-rich products that tick all the boxes: delicious, technically sound and with an improved nutritional profile.

    Find out more about how to future-proof your product portfolio with functional, clean-label ingredients at:
    Snow® Prebiotic Fibres – GoodMills Innovation

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