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  • food Marketing & Technology

    food Marketing & Technology is the international magazine for executives and specialists in the food industry.

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    Bösch Boden Spies GmbH & Co. KG

    New(s) for the Beverage Industry: Reduce Sugar with Ocean Spray’s 50° Brix Cranberry Juice Con- centrate

    The Hamburg-based ingredients spe- cialist Bösch Boden Spies presents a new product in its range: Ocean Spray’s 50° Brix cranberry concentrate. It offers beverage manufacturers numerous advantages.

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  • The beverage market is changing: More and more consumers are looking for healthy thirst quenchers that are low on sugar and high on added functional value. Meanwhile, traditional juices and spritzers are increasingly having a hard time in the market. New product concepts are in demand: Ocean Spray’s 50° Brix cranberry concentrate offers beverage manufacturers the ideal basis for this.

    The product is characterized by a special production process whereby fewer turbidity-forming ingredients are transferred into the concentrate. As a result, it is particularly color-stable and can easily be mixed with other beverages without flocculating.

    Adding this cranberry concentrate to juices, for example, can significantly re- duce the sugar content of the beverages. The products taste tart and exotic with a natural, light sweetness. At the same time, the subtle cranberry taste enhances the flavors of the other fruits.

    The cranberry concentrate increases the antioxidant content of a drink. And their attractive red color gives beverages containing cranberry a special visual appeal as well.

    The cranberry concentrate is also good for using in alcoholic beverages, and is suitable for other product segments as well, such as the dairy sector.

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