The beverage market is changing: More and more consumers are looking for healthy thirst quenchers that are low on sugar and high on added functional value. Meanwhile, traditional juices and spritzers are increasingly having a hard time in the market. New product concepts are in demand: Ocean Spray’s 50° Brix cranberry concentrate offers beverage manufacturers the ideal basis for this.
The product is characterized by a special production process whereby fewer turbidity-forming ingredients are transferred into the concentrate. As a result, it is particularly color-stable and can easily be mixed with other beverages without flocculating.
Adding this cranberry concentrate to juices, for example, can significantly re- duce the sugar content of the beverages. The products taste tart and exotic with a natural, light sweetness. At the same time, the subtle cranberry taste enhances the flavors of the other fruits.
The cranberry concentrate increases the antioxidant content of a drink. And their attractive red color gives beverages containing cranberry a special visual appeal as well.
The cranberry concentrate is also good for using in alcoholic beverages, and is suitable for other product segments as well, such as the dairy sector.