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    Tetra Pak’s 2021 Index explores how consumer motivation and behaviour is changing worldwide and how some of the trends will remain relevant in the post-pandemic world.

    RESEARCH FROM TETRA PAK SHOWS CONSUMERS ARE ‘REWIRING’ PRIORITIES AND TAKING ACTION ON ENVIRONMENT, WASTE AND HEALTH

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  • Tetra Pak has released its 2021 Index, the latest of the company’s annual reports examining the evolution of consumer behaviour. This year’s report makes many salient findings, exploring how Covid-19 has made consumers rethink the way they live, and fundamentally shift how they act. Tetra Pak finds that the pandemic has reinforced the value consumers place on human connections, taking into account both time spent with family at home, and with extended circles outside it. Shared food and beverage experiences play a key role in these relations.

     

    The research shows that, fundamentally, the personal, economic and environmental fragility experienced during the global pandemic has created a shift from concern to active caretaking, and a desire to take action to keep ourselves, our food, our communities and the planet secure. Food safety and security are top priorities too, with the pandemic shining a spotlight on health and highlighting weak points in our food systems. Worries about the environment are very strong, with pollution and plastic litter in the ocean as the joint top worry (83%) and Global warming closely follows, cited by over three quarters (78%) of consumers across nine countries. This sits ahead of food waste (77%) and food accessibility (71%). Meanwhile, nearly half (49%) of the global population are now recognising the impact that everyday choices have on the environment.

     

    Adolfo Orive, President and CEO at Tetra Pak, comments: “This year’s Tetra Pak Index reveals interesting insights around how consumers are adjusting their lifestyles in practical, everyday ways to make a positive difference, as they seek a more resilient and sustainable future. There is an evident increase in traditional ‘back-to basics’ values, including home cooking, eating with the family and minimising waste. From the choices they make at home, to which businesses they decide to buy from, the pandemic has reinforced responsible consumption as a key trend, with greater demand for action throughout society.

     

    “Responding to these needs and expectations requires long-term focus and a system-wide collaboration from all stakeholders. The UN has already called the 2020s the ‘Decade of Action’, emphasising the need to act now. As a purpose-led company and a global industry leader, we remain fully committed to play our part. We believe that the world’s food systems need to transform to meet the needs of society, improving food security while reducing the impact on natural resources. We therefore aim to focus on three key areas: increasing access to safe, nutritious food; reducing food loss and waste; and building more sustainable value chains.”

     

    Responsible consumption becomes mainstream

     

    The lack of freedom and choice over the last 20 months has driven consumers to regain control and demand action to change the status quo, in whatever way possible. They are proactively looking for ways to make a difference in their own lives, in order to improve their own physical and mental wellbeing – such as through dietary choices – and in the environment around them, by recycling more and reducing waste. For example, 62% of consumers pay more attention to the quality of what they eat and drink, while 54% are throwing away less food now than before the pandemic.

     

    Consumers are also looking to businesses to lead the way and help them stabilise the new habits they form. Over one-third (35%) are more frequently choosing brands based on their sustainability credentials than before the pandemic, while one in two (50%) say being environmentally friendly is a top need for food packaging and 61% expect food and beverage companies to lead the way in finding solutions.

     

    With more time being spent at home, the household waste “footprint” is more visible. In a bid to address this, consumers are adapting their routines. Over half (55%) are planning meals more carefully to avoid waste, while just under half (46%) are making a greater effort to sort materials such as cartons, glass and plastic properly for recycling since the pandemic. One in two (50%) also say they are likely to recycle more in the next year as part of their personal contribution to tackling climate change.

    Rebuilding and supporting our societies

     

    The Index also sheds light on how the pandemic has made people more thoughtful, with greater empathy for others. They have a new appreciation for meaningful connections with friends and family and beyond – and shared food and beverage experiences often play a key role in making these connections enjoyable and fun. “Together out of home” consumption occasions have experienced the highest increase since the start of the pandemic, up by 56% which is why it is one of the opportunities highlighted in the report within habits.

     

    Consumers are looking for ways to transition from fragility to resilience. In their own lives, this translates to improving their own physical and mental wellbeing, through their choice of diet and ingredients. Since the start of the pandemic, consumers have experienced sweeping, rapid change, and made many sacrifices. What is clearly here to stay is that consumers are taking actions in their own lives to build a more sustainable future and expecting companies to do the same – as well as helping them in this mission.

     

    The full 2021 Index can be downloaded here.

     

    To discuss the Index’s findings and their implications, Tetra Pak will be hosting a LinkedIn Live event on Wednesday 3rd November 4pm CET. A global panel of experts will address key issues such as actions we can take at both an individual and corporate level to respond to changes in attitude, and the challenges and opportunities the research presents for the food and beverage industry.

     

    All are invited to join the global panel discussion with industry experts and a live Q&A, in which audience members will be encouraged to submit questions. The panel will include:

     

    • Lars Holmquist, Executive Vice President for Sustainability & Communications, Tetra Pak
    • Rachel Kyte, Dean, The Fletcher School at Tufts University
    • Trewin Restorick, Founder and CEO, Hubbub
    • Changhua Wu, CEO at Beijing Future Innovation Center and China Director, Office of Jeremy Rifkin
    • Moderated by Anne Therese Gennari, Educator & Speaker, The Climate Optimist

    Newsletter content:

     

    RESEARCH FROM TETRA PAK SHOWS Consumers ARE ‘REWIRING’ PRIORITIES AND taking ACTION ON environment, waste and health

    Tetra Pak’s 2021 Index explores how consumer motivation and behaviour is changing worldwide and how some of the trends will remain relevant in the post-pandemic world.  

     

    Tetra Pak has released its 2021 Index, the latest of the company’s annual reports examining the evolution of consumer behaviour. This year’s report makes many salient findings, exploring particularly how Covid-19 has made consumers rethink the way they live, and fundamentally shift how they act. Tetra Pak finds that the pandemic has reinforced the value consumers place on human connections, taking into account both time spent with family at home, and with extended circles outside it. Shared food and beverage experiences play a key role in these relations.

    An unrecognizable woman pushes her cart past the potatoes in the grocery store. She holds a shopping list.

     

    Tetra Pak’s research shows that, fundamentally, the personal, economic and environmental fragility experienced during the global pandemic has created a shift from concern to active caretaking, and a desire to take action to keep ourselves, our food, our communities and the planet secure. Food safety and security are top priorities too, with the pandemic shining a spotlight on health and highlighting weak points in our food systems. Worries about the environment are very strong, with pollution and plastic litter in the ocean as the joint top worry (83%) and Global warming closely follows, cited by over three quarters (78%) of consumers across nine countries. This sits ahead of food waste (77%) and food accessibility (71%). Meanwhile, nearly half (49%) of the global population are now recognising the impact that everyday choices have on the environment.

     

    Adolfo Orive, President and CEO at Tetra Pak, comments: “This year’s Tetra Pak Index reveals interesting insights around how consumers are adjusting their lifestyles in practical, everyday ways to make a positive difference, as they seek a more resilient and sustainable future. There is an evident increase in traditional ‘back-to basics’ values, including home cooking, eating with the family and minimising waste. From the choices they make at home, to which businesses they decide to buy from, the pandemic has reinforced responsible consumption as a key trend, with greater demand for action throughout society.”

     

    To discuss the Index’s findings and their implications, Tetra Pak will be hosting a LinkedIn Live event on Wednesday 3rd November 4pm CET. A global panel of experts will address key issues such as actions we can take at both an individual and corporate level to respond to changes in attitude, and the challenges and opportunities the research presents for the food and beverage industry.

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