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  • petfood pro Technology & Marketing

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    Quality Food Products for Valued Pets

    Quality Food Products

    Ian Healey

    Many readers will already know Dr. Harnisch Publications through our international magazines Food Marketing & Technology in English and Food Technologie in German, as leading trade magazines for the food manufacturing industries. Through our constant and extensive discussions with authors, readers and advertisers, we have found that there is a lot of overlap between technology used to prepare food for human nutrition and infants, and for those other important family members, our pets.

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  • This magazine PetFood PRO has grown out of a conviction and wish to underline the high level of quality and care in the manufacture of pet food, through the choice of ingredients, choice of technology and choice of packaging materials. We will endeavour to present this in an informative way, through a reader-friendly style and with a marketing perspective.

    The first issue is planned as a pilot issue, with one or two articles from each section, Ingredients, Processing, Packaging to give an overview of the industry and to follow the process of manufacturing pet food products from the raw materials through to the feeding bowl. PetFood PRO 2/2019 was published in September, with four regular publications to follow in 2020. We are grateful for comments, suggestions and good articles for upcoming issues and will attend all relevant fairs and events for this fascinating sector. Different regions have different experiences with pets; we plan future articles and sections from around the world, as we emphasise the global nature of animal care and nutrition. There are more similarities than we expected, which we will demonstrate as PetFood PRO grows and expands.

    The team working on PetFood PRO is made up of horse, cat and dog parents, budgie and guinea pig dads as well as rabbit grandmas, so we have a wide range of experience. Living in the publishing house is a turtle family, which keep us all entranced and up-to-date with the daily challenges of being a pet parent. The experiences will doubtless be found in future columns, as we love and learn from our furry and feathered friends.

    turtle

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