Eine Publikation des Dr. Harnisch Verlags

    • de
      • en
  • Anzeigen
  • Anzeigen
  • petfood pro Technology & Marketing


    Diese Fachzeitschrift wird als E-Paper mit interaktiven Inhalten angeboten.

    Aktuelle Ausgabe

    Symrise Expands pet food activities in APAC through acquisition of Wing Pet Food

    • Wing Pet Food is a leading pet food palatabiliy enhancer manufacturer headquartered in China
    • Transaction strengthens Symrise’ market position in palatability while accelerating diversification in the pet food application area
    • Extends access to highly attractive Asia/Pacific region
    • Closing expected in Q2 2022

    Symrise AG today announced that it has signed a purchase agreement for the acquisition of Wing Pet Food, a Chinese leader in pet food palatability enhancers. With this step, Symrise will acquire additional capabilities to further strengthen its market position in the areas of pet food palatability, while accelerating the diversification in its pet food application area. Wing Pet Food’s competitive portfolio will also extend Symrise’s access to the highly attractive Asia/Pacific region (APAC), which experts consider to be the fastest growing region for pet food applications globally. The 2020 annual sales of Wing Pet Food, formerly known as Wing Biotech,  amounted to around €25m. The closing of the transaction is expected in Q2 2022. The purchase amount has not been disclosed.

    “The acquisition of Wing Pet Food is an excellent opportunity for Symrise to further strengthen its leading position in pet food and expand its footprint in the APAC region, where we see great growth potential. With this transaction we extend our access to additional customers and further diversify our portfolio in the pet food application area. Our customers will particularly benefit from an enhanced value proposition in Taste, Nutrition and Health”, said Dr. Jean-Yves Parisot, President Flavor & Nutrition of Symrise AG.

    Headquartered in Shanghai, Wing Pet Food is a supplier of pet food palatability, nutrition and pet food protection solutions. The company operates a proven sales platform and a reliable operational network across China and in adjacent Asian markets. In addition, Wing Pet Food is well known for its strong customer intimacy across different product segments. Symrise will extend its capabilities with Wing Pet Food’s state-of-the-art Research & Development center in Shanghai, two high-standard production sites strategically situated in the Chinese provinces of Jiangxi and Jiangsu as well as around 200 employees.

    Yin Jun, CEO of Wing Pet Food, said: “I am very enthusiastic about this transaction. Our two organizations are fully complementary and joining forces will be mutually beneficial. After 15 years of establishing a solid position in the Chinese market we will now take the next step in expanding our business.”

    Wu Zhirong, Deputy General Manager in charge of operations, industrial development and procurement, underlined: ”This is a milestone for Wing Pet Food and I am very confident about partnering with Symrise. Combining our portfolios, our capabilities, and strong customer relationships will further strengthen our competitive position. We will be ideally positioned to make the best use of our growth opportunities in and outside China.”

    Symrise will acquire 100 % of Wing Pet Food.



    Nutzen Sie die Vorzüge eines Abonnements:
    Abonnieren Sie unsere Fachzeitschriften und Magazine bequem online und wir senden Ihnen bereits die nächste Ausgabe druckfrisch zu.

    Leseexemplar anfordern

    Unsere Magazin-App:

    Diese Magazine könnten Sie auch interessieren:

    Copyright 2024 by Dr. Harnisch Verlag