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    Zoomark 2023

    Here there are Pet Vision Awards Finalists

    The most innovative products will be awarded in BolognaFiere on May, 16th

    during the 20th edition of the international pet food and pet care trade show


    A few days before Zoomark opening, the international pet food and pet care show, scheduled for 15th-17th May 2023 at BolognaFiere, Pet Vision Awards 2023 – dedicated to the most innovative products on display – finalists have been announced.


    The winners will be rewarded on Tuesday 16th May in the Pet Vision area (hall 16). This area presents new products and services divided into the five megatrends that will characterize the pet market of the future.


    The finalists for the five megatrend categories


    A jury of experts, composed by international trade journalists, has proclaimed the products and services that best interpret or anticipate the five key market trends, thanks to their high level of innovation, technology, creativity, functionality and sustainability.


    The finalists for each category are:


    • Inside Value for money category, composed of products and services that offer an excellent price to quality ratio:
    • Belcando Baseline: dog food range for pet owners who are looking for super premium products at good prices (Bewital Petfood Gmbh & Co. Kg)
    • Carnie Real Meat, Premium Pate: wet food range with high percentages of meat, formuled to give a premium feel to price-conscious consumers (Borysfen Trade Llc)
    • MyPetStory; an innovative app for pet lovers, but also distributors and retailers (My Pet Story Sp. Z.O.O)


    • Among products and services that stand out for their significant level of environmental sustainability and social responsibility (Green transition):


    • PAWR’s Superfoods: plant-based dog food with superfoods (Pawr)
    • Proteinsect: insect-based snack range (Rinaldo Franco Spa)
    • Whisker-friendly slow-feeder bowl for cats (Ajour Bv)


    • The finalists for Healthy & functional category (products and services created for health and/or functional purposes, designed to fulfil specific needs and functions) are:


    • Catrub ONE: the first modular and multifunctional cat furniture that combines the functions of cat trees, cat beds, and cat toys into one convenient package (Petvision Gmbh)
    • PH Detection Cat Litters: cat litter with a PH detector, to control cats’ health (Shandong Ruida)
    • Nettuno: a bottle studied to clean dogs’ pee during the walks in the city (Ferribiella Spa)



    • Compete for the first step of the podium, inside Tailor-made category, composed of products and services that are highly specialized and customized:


    • DogoDrops: natural eye-care drops for cleansing and hydrating the eye area (Dogoteka D.O.O.)
    • Hemp Heros Nose & Paw Balm: nose and pay balm made with cold pressed CBD oil which is a powerful natural anti-inflammatory to provide instant relief (Hemp Heros Ltd)
    • Stainless steel drinking tray (Ningbo Yusheng Pet Products Co., Ltd)


    • Finally, the 3 final representatives of Spoil me more category, which include extra-indulgent products and services that treat pets to special attention:


    • Aqua Vita: popping and effervescent, moisturizing and antioxidant technology, combined with the refreshing effect of cryotherapy for dog coat and skin care (Special One)
    • Hydra Vegan Detox Collection: vegan pet grooming line (Pet Society)
    • Tasty Meat Paste for dog and cat: simple to sprinkle and serve meat paste recipe (Yantai China Pet Foods Co., Ltd)


    Who will win? We will know on Tuesday 16th May at Zoomark 2023!

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