As pet owners increasingly apply their own dietary values to their animals, Barentz, a global distributor of specialty ingredient solutions, will showcase a fully formulated, edible Pet Food concept at Interzoo 2026 (Hall 7, Stand 7-632). The concept translates the humanization trend into a tangible, “sensory” experience.
The demonstration product — a juicy, fibrous, whole-meat-like product — is designed to illustrate what ‚human-grade‘ structure, texture, and visual appeal genuinely mean in practice. It features visible ingredients, authentic mouthfeel, and a product presentation that mirrors what consumers expect on their own plates.
Behind the concept is Catharina Nieuwenhuizen, Technical Director Pet Food at Barentz, who will be on-hand throughout the show to discuss the ingredient solutions — from meat-based to plant-based alternatives — that make this level of texture achievable at industrial scale.
„Pet owners are no longer content to simply provide food — they are passing their dietary philosophy to their pets,“ said Catharina Nieuwenhuizen. „This innovative concept showcases our expertise and extensive in-house knowledge about ingredients, on both nutritional and functional properties. And not only for wet pet food, but also for dry pet food, treats and supplements. We go the extra mile with our customers to accept the challenge and create innovative, appealing, nutritious pet food concepts, which helps customers to differentiate in the market and be future-proof.”
With over 30 years of formulation expertise in Human Nutrition, the Barentz expert team supports brands across the full spectrum of innovation in Pet Food, from texture engineering and label enhancement to cost-effectiveness optimization.
Visitors are invited to visit Hall 7, Stand 7-632, to experience the concept and speak directly with Barentz’s technical experts.
ABOUT BARENTZ
Barentz is a global provider of specialty ingredient solutions for the life sciences and performance materials sectors. We form strong partnerships with customers and principals to deliver high-quality ingredients, technical expertise in ingredient selection and application, and tailored services. Established in 1953, Barentz operates in over 70 countries, through our network of laboratories, sourcing and formulation centers across EMEA, the Americas and Asia-Pacific. This enables us to serve more than 34,000 customers worldwide, with approximately 2,900 employees and a turnover of approximately €2.28 billion.
Our commitment to responsible business practices has been recognized with a gold rating from EcoVadis®, placing us among the top 5% of companies assessed globally. Guided by our technical expertise, global reach and commitment to partnership, we remain focused on what matters most: always a better solution. For more information, visit: barentz.com
For further enquiries, please contact: pressoffice@barentz.com
