The Pet Sustainability Coalition (PSC), in partnership with rePurpose Global, announced the return of Plastic Recovery July, an industry-wide initiative helping pet companies fund verified plastic recovery projects around the world.
The campaign brings together pet brands, manufacturers, suppliers, distributors, and retailers to support the recovery of plastic waste that would otherwise pollute communities, waterways, and ecosystems.
The initiative follows a successful inaugural campaign in 2025, when 14 companies across the pet industry collectively funded the recovery of more than 92,000 pounds of plastic waste through impact projects in Kenya, India, and Indonesia.
Those efforts also supported more than 1,070 waste workers through recovery and recycling programs while helping protect coral reefs, mangrove forests, and sensitive ecosystems in the Himalayan foothills. More than 800 women were supported through workforce and leadership opportunities connected to local recovery systems.
“The first year of Plastic Recovery July showed what becomes possible when companies across the pet industry align around shared action,” said the Pet Sustainability Coalition. “Collective investment creates measurable impact at a scale individual companies cannot achieve alone.”
This year’s campaign will continue supporting verified recovery efforts through rePurpose Global’s Verified Plastic Recovery (VPR) framework, which tracks and verifies recovered plastic through ethical collection and end-of-life processing systems. Funds raised through Plastic Recovery July will support one of rePurpose Global’s 13 active impact projects spanning 6 countries across South Asia, Southeast Asia, Latin America, and Sub-Saharan Africa — from protecting whale breeding grounds on Colombia’s Pacific coast to safeguarding coral ecosystems in Bali to empowering women-led waste collection networks in India. Each project operates through rePurpose’s VPR framework, ensuring every pound recovered is tracked, verified, and tied to dignified livelihoods for waste workers on the ground. Specific project allocation will be shared following the campaign.
Plastic Recovery July was designed to offer companies a practical action they can take today while broader packaging transitions continue to evolve across the industry.
„Plastic Recovery July proves that meaningful impact starts with taking action and amplifies when we act collectively. Fourteen companies came together last year and recovered 92,000 pounds of plastic. We’re proud to partner with PSC to make verified plastic recovery accessible to every company that’s ready.“ – Manika Doshi, CEO, rePurpose Global
To date, rePurpose Global has helped recover more than 100 million pounds of plastic waste globally through its recovery and recycling initiatives.
This initiative is made possible thanks to support from World Pet Association (WPA) to underwrite and expand the program to achieve 50 thousand pounds of plastic recovery.
Early supporters for the 2026 campaign include Earth Animal, Printpack, Ahlstrom, Bimini Pet Health, Cloud Star, InClover, Petcurean Pet Nutrition, Polkadog, Material Motion, Morris Packaging, and Royal Canin.
Join the Initiative
Companies participating in Plastic Recovery July receive verified recovery impact along with communication assets and coalition-wide visibility opportunities designed to help share participation clearly and credibly.
Participation levels range from Ally ($1,000) to Torchbearer ($10,000), with PSC members eligible to apply one member credit toward participation while supplies last.
Plastic Recovery July offers companies a way to participate in practical, measurable action today while joining a growing industry movement focused on collective impact.
Get started by emailing: membersupport@petsustainability.org
About the Pet Sustainability Coalition
The Pet Sustainability Coalition is a nonprofit that advances sustainability in the pet industry through collaboration, education, and innovation. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally, PSC leads retailers, distributors, manufacturers, brands, and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Connect with us on LinkedIn and YouTube. Learn more at www.petsustainability.org.
About rePurpose Global:
rePurpose Global is the world’s leading packaging compliance and sustainability platform, helping 400+ brands take meaningful action on plastic waste and another 100+ stay ahead of evolving regulations. Our Impact Projects enable credible, high-integrity sustainability claims through verified plastic recovery and have collectively recovered over 100 million pounds of plastic waste from the environment, improving the lives of thousands of marginalized waste workers, and delivering waste management services to millions of people. On the EPR compliance side, our purpose-built platform handles reporting across all states, fee forecasting, and source reduction planning, so your team can comply without the operational lift. Trusted by brands like Tillamook, Swarovski, and Oatly. Learn more at repurpose.global.
