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  • Wellness Foods & Supplements

    Wellness Foods & Supplements is the first European magazine devoted exclusively to health ingredients, nutraceutical foods and beverages.

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    FI Europe 2019: Naturex showcases concepts for guilt-free eating on-the-go!

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  • Today’s consumers are busier than ever. According to Innova, food & beverage launches tracked with an on-the-go claim grew by 23% between 2017 and 2018. While a home-cooked meal may not always be possible, at this year’s FI Europe, Naturex is showing visitors that healthy eating can be compatible even with the most hectic of schedules. Through its on-site kitchen and coffee bar, Naturex will be creating authentic, wholesome, and healthful take-away concepts using clean, clear and tasty plant-based ingredients.

    Not your typical street meat: mini cup tacos with texturized vegetable protein
    In line with the plant-based protein trend, visitors to the Naturex kitchen will be invited to taste mini cup tacos filled with a meat analogue. This mouth-watering dish leverages the strengths of Naturex and Givaudan’s portfolios for a full taste, colour and functional experience. The texturized vegetable protein filling is flavoured with Givaudan flavours and coloured with Naturex’s range of colouring foodstuffs, giving it both an appealing meaty taste and appearance. For complete nutrition, the addition of UltimineTM iron, a whole food fermented mineral, provides 15% of the recommended daily value of iron. Visitors can build their own taco, beginning with either a red or orange oat tortilla. Made with oat beta-glucan and coloured with vegetable powders, the tortillas offer a great nutritional profile with a possible health claim on cholesterol reduction. The tacos also come with a choice of two sauces: a mayo-like sauce that’s been stabilized against oxidation with Xtrablend® RN, a clean label alternative to EDTA; as well as a passionfruit and jalapeno vegan sauce.

    Relaxation in a cup: coffee shop beverages with a botanical twist
    In today’s fast-paced world, consumers are increasingly looking for relaxation even if it’s on the go. The rapidly growing market for relaxation beverages attests to this trend with 66% growth in botanical-based NPDs positioned around stress & sleep in soft drinks, dairy and plant-based products.* FIE visitors can take a break from the show and be transported to a hipster-style coffee shop at the Naturex stand.  Designed to promote relaxation and overall well-being, beverages on the menu will feature both hot drinks prepared by a barista as well as RTD concepts, all made with botanicals for specific functionality.

    Highlights will include a cool drink made with Naturex’s new line of floral infusions. Featuring chamomile and lavender, this delicious RTD beverage has a natural peach flavour from Givaudan and is coloured with Naturex’s VegetbriteTM black carrot.
    For those looking to warm up, the coffee shop will be offering an organic Peruvian superfood caffe latte with Andean maca root extract. Visitors can also enjoy a blue moon milk made with Naturex’s Ultimate Blue Spirulina for a tranquil pastel blue colour, along with botanical extracts to complete the relaxation experience. The moon milk then receives a sprinkling of beetroot and spirulina colouring foodstuffs for a bright and inviting final touch.

    Naturex will present its products on stand #6A120.

    *As a percentage of all such NPDs, H2 2017 – H1 2019 compared to same period 5 years earlier (Mintel 2019).

    Naturex invites you to discover more at www.naturex.com

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