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    Wellness Foods & Supplements

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    Phytéo Laboratoire (a brand of Herbarom) launches Phyteasy: turnkey solutions driving innovation in food supplement industry

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  • With Phyteasy, Phytéo Laboratoire has chosen to go one step further by developing selected turnkey solutions designed to create value for brands who need to launch food supplements and meet market expectations with a fast-track approach. A new level of service to go further in innovation for food supplement industry.

    Phyteasy, a value creating support offer for brands
    This new offer was presented for the first time at Vitafoods 2023. Developed for nutraceutical brands or those who want to enter this market, it is meant to be real driver and accelerator of the innovation pipeline and the marketing of their products.

    Phyteasy takes up the major challenges of a rapidly expanding nutraceutical market. In this growing market, offers are becoming ultra-competitive, distribution is now omnichannel, and fundamental trends are multiplying. All this, under the constraint of increasingly demanding regulations.
    With Phyteasy, there is a solution for each project adapted to the needs and expectations of clients with two options: Phyteasy Ready to Go and Phyteasy Dev‘Up.

    PHYTEASY READY TO GO, turnkey products with a complete set of services included for market launch
    Phyteasy Ready to Go is a range of turnkey products designed to facilitate innovation. This new offer includes a complete kit of services with:

    • Scientific dossier
    • Marketing file
    • Technical and regulatory file
    • Packaging and design

    Premium services and options are available to meet all needs: consumer tests or team training.

    Why choose Phyteasy Ready to Go?
    The launch is 2 to 3 times faster than a traditional launch, thanks to development stages already finalized. This development stages include, obviously, a rigorous selection of ingredients, thanks to Herbarom’s unique expertise in plants. The formulas are thus complete and efficient on the target markets.

    The offer is in line with the growing diversity of the market. Indeed, Phyteasy Ready to Go covers the entire galenic diversity on the market: from the most classic tablets to liquid solutions. As an example, the choice is made for practicality with liquid sticks, or efficiency with sublingual tablets for a flash action.

    The benefits are the must-haves of the market: vitality, stress, sleep, beauty, cognition, digestion. And there are also future must-haves such as blood sugar management, a rising promise around the issue of metabolic syndrome. Thus, Phyteasy Ready to Go is adapted to all types of customers and distribution channels.

    PHYTEASY DEV’UP, a range of optimized formulations and à la carte services
    Phyteasy Dev’Up is a range of optimized formulations for effective solutions, coupled with an offer of à la carte services. Within the catalog are market solutions with a clearly identified benefit area and a precisely established associated consumer profile, from kids to seniors through students, sportsmen or active population. Areas of benefits are largely diversified to cover market needs – including immunity, rehydration, sleep, digestion, stress, women’s health… – and so are galenics – solids, semi-liquids and liquids. The selection of ingredients is already carried out, and the galenics are chosen for their efficiency – with the possibility of adaptation to customer specifications. Finally, the industrial manufacturing is mastered.

    In addition to these essential solutions, a range of services is available to meet the expectations of each customer, right up to the final stage: the launch of the product on the market. The à la carte services are as diversified as the needs of food supplement laboratories can be: marketing strategy, project brief support, formulation, pilot, price positioning strategy, regulatory and scientific services, marketing and sales services.

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