Rousselot®, a Darling Ingredients brand and the global leader of collagen-based solutions1, today announces the extension of its ProTakeTM portfolio of hydrolyzed collagen. ProTakeTM has been developed to optimize food and drink formulations and create better-for-you, fortified and functional products. Now available in three variations − ProTakeTM Bar, ProTakeTM Powder and ProTakeTM Foods – this range of clean label solutions is designed for reformulating applications with increased collagen content, reduced fat and sugar levels, as well as enhanced taste and texture. More than a protein, ProTakeTM promises brands to help create great-tasting, healthier versions of the products that consumers know and love. The full portfolio will be presented by Rousselot via an Exhibitor Showcase in the New Product Zone at Fi Connect 2020 on Monday 30th November from 11 to 11:30 AM.
Healthier and tastier with ProTakeTM science
People have become more mindful of what they eat, with many proactively looking for indulgent yet healthier ways to complement their diet with beneficial nutrients like collagen. Indeed, 21% of consumers globally have reported that they follow a protein-rich diet, while 68% and 54% of individuals are increasingly seeking out products with reduced sugar and fat levels, respectively.2
A result of Rousselot’s unmatched food science capabilities, market know-how and regulatory expertise − the ProTakeTM portfolio has been developed specifically to help producers meet these demands, while also being able to deliver on the taste and texture experience.
Globally, on average 72% of consumers report that texture is important to deliver a more interesting experience in food and drinks, and 2 in 5 people consider flavor a key purchasing factor.3 With carefully selected specifications, this range of innovative hydrolyzed collagen addresses formulation issues such as solubility, off-taste and stabilization with a scientific approach, bringing final products a step closer to fitting perfectly with consumer demand.
“As consumer expectations for food and beverage varieties continue to become more sophisticated, the industry is facing rising pressure to deliver cleaner functional products that are both healthy and indulgent, says Claude Capdepon, Global Coordinator, Rousselot Application Laboratories. “The formulation process of these products can, however, be challenging as one size does not fit all. Producers require innovative ingredients that are not only tailored to consumer preferences, but also the specific application like bars, powders, savory snacks and soups, baked goods and dairy foods. We have expanded our ProTakeTM range to help our customers overcome these challenges and formulate a variety of tastier and healthier foods and beverages effectively. Alongside these solutions, we provide formulation, technical and regulatory support via Rousselot’s innovation labs to support our partners in creating next-generating products that consistently meet expectations and bring them to market more quickly.”
References
1 Global Gelatin Market Insights Forecast to 2026, Calibre Research, 2020
2 Innova consumer survey 2018/2019
3 Innova consumer survey 2018/2019
For more information on Rousselot’s ProTakeTM hydrolyzed collagen solutions and expert services, join us at Fi Connect 2020 or visit http://www.rousselot.com/health.
