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  • WiN - woodworking INTERNATIONAL

    is the international magazine for the woodworking industry.

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    LIGNA

    LIGNA 2021 supports its exhibitors in these challenging times

    LIGNA's organizers, Deutsche Messe and the German Woodworking Machinery Manufacturers’ Association, are extending the show's exhibitor early-bird discount period by two months. Early-bird discounts for the show (Hannover, Germany, 10–14 May 2020) now close on July 31, 2020.

    Exhibitor early-bird discount period extended until 31 July 2020

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  • “The coronavirus crisis poses major challenges, not least for our exhibitors, as companies serving the woodworking and wood processing industries,” explained Christian Pfeiffer, Deutsche Messe’s Global Director LIGNA and Woodworking Shows. “We would therefore like to support them by giving them a little more time to focus exclusively on the extremely pressing and important task of running their businesses.”

    LIGNA is held every two years and is the most important wood industry event worldwide. Being a two-yearly event, its exhibitor planning and preparation period is much longer than that of annual events. Exhibitors typically register for LIGNA as early as one whole year before the show’s official opening day. This long build-up period gives them the planning certainty and time they need in order to put together what are often very elaborate showcases. For example, the showcases of many market leaders in the wood industry regularly involve live demonstrations of large-scale plant and machinery, and some exhibitors even set up full-fledged production lines. Alongside multi-year contracts, early-bird discounts give LIGNA exhibitors another prime way of keeping participation costs down. Details of the terms and conditions are available here .

    “In 2021, as we – hopefully – emerge from the coronavirus pandemic, it will be absolutely crucial to kick-start industrial production, get the economy moving and give businesses a forum where they can advise and inform their customers in face-to-face-meetings,” Pfeiffer said. “And that is where LIGNA comes in. We will do everything we can so businesses can effectively use LIGNA to promote their products and services to an international audience of prospective buyers.”

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