a publication by Dr. Harnisch Publications

    • en
      • de
  • Advertising
  • Advertising
  • drinkworld Technology + Marketing

    Is the leading magazine for the entire drinks industry worldwide. Feature articles and short communications cover the whole spectrum of processing, bottling, raw materials, logistics, packaging and marketing of beverages.

    Issue archive

    This magazine is offered as an e-paper with interactive content.

    Latest issue
    “Caffeine Alone is Not Enough”

    Reinventing the ‘Energy Drink’ for a Modern Lens

    Modern life is demanding as many know. Work, education, childcare, commuting, exercise and even – occasionally – just having fun, for consumers today it can feel like they need an endless reservoir of energy, just to make it through the day. It’s unsurprising then, that energy drink sales are on the rise. The global energy drinks market is projected to grow at a CAGR of 8% over the next decade, reaching a value of $108 billion by 2031. Energy boosting beverages are as popular as ever, but is caffeine content alone enough to excite consumers? The holistic wellness trend sweeping the food and beverage sector has made an indelible impact on shoppers’ priorities, blurring the lines between health, indulgence and functional nutrition. The consequence of this attitude shift for the beverage segment is that shoppers don’t just want ‘energy’ drinks, but solutions to give them an all-round boost with cognitive and mood support, as well as improved alertness and endurance.

  •

    Take Advantage of a Subscription:
    Subscribe to our journals and magazines conveniently online and we'll send you the next edition.

    Free sample request

    Our Magazine-App:

    You might also be interested in these magazines:

    Copyright 2024 by Dr. Harnisch Verlag